6 Email Newsletter Ideas to Re-engage Your Subscribers

6 Quick Re-Engaging Newsletter Ideas to Send Your Email List

Writing an engaging newsletter is not only about hitting the "send" button but thinking about what my subscribers are getting from my newsletter. 

What's in it for them when they open and click my emails?

If you don't have an email marketing strategy, writing a newsletter will take long hours because you don't have an idea of what to send your list. 

In this post, you'll learn quick ideas to re-engage your subscribers. You'll learn what to send them that they would love to open and click!

This post contains affiliate links. I might get a small commission when you purchase from this site at no extra cost to you. Thank you for your support. 

Are you any of the following?

·     Has no idea what to say to your subscribers?

·     It’s been a while since the last time you said "hi" to your list.

·     Are you like me who took a few months before got the courage to send my first newsletter?

Don't feel bad if you answered yes to at least one of the questions. I have simple tips for you to send your email list today. 

You need to understand what your subscribers want. What topic interests them? What solution do they need?

The answer to that is your opt-in freebie. 

If you are offering different opt-in freebies or lead magnets, make sure to check that you are sending your newsletter to the right people.

You don't want to send a newsletter about blogging to people who subscribed for your meal planning printable. 

I use Mailerlite to get leads and schedule my newsletter. 

Group your email lists according to the categories that they subscribed for. It is easier to scan who might be interested in a topic or ideas that you want to send. 

Try Mailerlite for free here.

If you don't have any opt-in freebies or lead magnets yet on your blog, download the Free Mini Biz Bundle where you can get FREE PRINTABLE TEMPLATES so you can create a to-do list, checklist, or worksheets for your audience. 

Your email lists subscribed to you because they knew that your opt-in freebie could help them ease their struggles. 

email newsletter ideas that re-engage your subscribers

Gather information, tips, and ideas about the topic around your opt-in freebie that your subscribers first opted in. 

For example: If they subscribed to your free meal planning printable, focus on meal planning topics. 

Brainstorm ideas you can send around this topic. (at least for a few series of your newsletter to re-engage your subscribers). 

Drive traffic to your opt-in freebies using Pinterest. 
Get the pre-made Pinterest Templates here! 

Here are 6 brilliant ideas to come up with an interesting subject for your email list

Remember that we are looking for ideas around your opt-in freebie. 

1. Take note of the comments on your blog posts and find interesting arguments and raise the concern to your email list.

 If one person commented on the issue, others are maybe wondering about and experiencing it. 

You can ask something like "Are you experiencing this?" or "What do you think about "the argument?" Add your own opinion and solution to the issue. 

2. Latest scoop about the topic

Send them the latest trend, updates, or discoveries about the topic. Send them your updated blog post. 

3. List of resources that could help your readers

People love lists and resources in one place. Think of a specific struggle that your readers are experiencing and give them your best list of things, products, tools books or apps that can help them.

4. Latest promos that may help them

If your subscribers love meal planning, for example, invite them to sign up for paid and free offers that can help them simplify meal planning. It is your chance to use your affiliate links and earn. 

5. Use Google to see what people are searching for on the topic

When you type in your keywords or any words in the search bar, Google will give you the most searched keywords and ideas. Smart! 

6. Use Facebook Groups

Are you a member of any Facebook groups in your niche? If not yet, you better join Facebook groups today. Yes, today. Don't wait any longer. 

Facebook groups keep you updated and is the easiest way to get feedback and brilliant ideas when brainstorming. 

Pro Tip: Visit one Facebook group about the topic that you need, just one FB group, or else you'll be spending browsing your News Feed and forgetting about your newsletter. 

On the left side of the Facebook group, you'll find a search bar. Enter your keyword to get different ideas that people are concerned about your topic.

 Read the comments on the post to get different ideas and insights for your next email. 

That are just a few ideas to help you re-engage your email list. Do not forget to start with the very first reason why they signed up for your email list. 

Here are some resources to help you with email marketing

No time writing your email series? Grab done-for-you newsletters and article bundles here.

Want to grow your email list fast? List By Number will teach you proven strategies for getting your readers onto your email list. 

You’ll get:
  • Step-by-step videos and lectures

  • Basic and advanced tips

  • Content upgrades and opt-in freebies

  • Welcome series and sales funnels

  • Email automation  

Don't forget to check out the FREE BLOGGING RESOURCES to help you grow and make money off your blog fast. 

Also, read

I appreciate any feedback so write them in the comment below. Don't forget to pin it for later or share it. 

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I have Pinterest boards for parenting, blogging, organization, and saving money. 

Email marketing tips for bloggers.


  1. I love the idea of using Facebook groups to get ideas for your topic. I'm definitely going to try that! Thank you!

  2. Using Google to see what people are looking for on a topic to get key words really helps.

  3. I need to make better use out of my emailing list. Thank you for the ideas. Right now I just use it as an RSS feed. Goals...

  4. This is a great post! I haven't even begun to set up a newsletter because it always daunted me. After reading your post, I have some good ideas. Thank you

  5. Great ideas to get going again with my list that I have ignored for a few months now! Thanks so much